SEO Tools I Use Every Day

John Fairley — Thu, 12 Feb 2009 17:15:53 +0000

At a recent local SEO meetup, I discussed many tools that I use that help me with my SEO projects. Below is a list of the tools mentioned. If you are new to SEO, I recommend using the free tools first to learn and discover if each is a fit for your process/methodology.

Keyword Research Tools

Paid:

WordTracker (http://www.wordtracker.com/)
Compete (http://www.compete.com)
SEMRush (http://www.semrush.com)
Trellian Keyword Discovery (http://www.keyworddiscovery.com/)

Free

WordTracker.com (http://freekeywords.wordtracker.com/)
Google Adwords Traffic Estimator Keyword Tool (https://adwords.google.com/select/TrafficEstimatorSandbox)
Google Adwords Keyword Tool (https://adwords.google.com/select/KeywordToolExternal)
Google Search-based Keyword Tool (http://www.google.com/sktool)
Google Trends (http://www.google.com/trends)
Trellian Keyword Discovery (http://www.keyworddiscovery.com/search.html)
Wordtracker Keyword Questions (http://labs.wordtracker.com/keyword-questions/)

Local Optimization

Verified Google Business Listing (http://www.google.com/local/add )
Yahoo Local (http://listings.local.yahoo.com/)
Data providers that are relevant to local search engines: infoUSA; Localeze; Yahoo; Best of the Web; OpenList; CityVoter; InsiderPages; SuperPages;
Learn more: Get Listed (http://getlisted.org)

Analytics

Google Analytics (http://www.google.com/analytics) [Free]
Alterwind Log Analyzer Pro [log Analyzer: Paid] (http://www.alterwind.com)

Link Checking

Sites that mention your company, but donâ€™t link: Search www.yahoo.com for: YourCompanyName -linkdomain:yourcompanydomain.com
Domain BackLink Analysis (http://www.seomoz.org/backlink-analysis )