At a recent local SEO meetup, I discussed many tools that I use that help me with my SEO projects. Below is a list of the tools mentioned. If you are new to SEO, I recommend using the free tools first to learn and discover if each is a fit for your process/methodology.
Keyword Research Tools
Paid:
- WordTracker (http://www.wordtracker.com/)
- Compete (http://www.compete.com)
- SEMRush (http://www.semrush.com)
- Trellian Keyword Discovery (http://www.keyworddiscovery.com/)
Free
- WordTracker.com (http://freekeywords.wordtracker.com/)
- Google Adwords Traffic Estimator Keyword Tool (https://adwords.google.com/select/TrafficEstimatorSandbox)
- Google Adwords Keyword Tool (https://adwords.google.com/select/KeywordToolExternal)
- Google Search-based Keyword Tool (http://www.google.com/sktool)
- Google Trends (http://www.google.com/trends)
- Trellian Keyword Discovery (http://www.keyworddiscovery.com/search.html)
- Wordtracker Keyword Questions (http://labs.wordtracker.com/keyword-questions/)
Local Optimization
- Verified Google Business Listing (http://www.google.com/local/add )
- Yahoo Local (http://listings.local.yahoo.com/)
- Data providers that are relevant to local search engines: infoUSA; Localeze; Yahoo; Best of the Web; OpenList; CityVoter; InsiderPages; SuperPages;
- Learn more: Get Listed (http://getlisted.org)
Analytics
- Google Analytics (http://www.google.com/analytics) [Free]
- Alterwind Log Analyzer Pro [log Analyzer: Paid] (http://www.alterwind.com)
Link Checking
- Sites that mention your company, but don’t link: Search www.yahoo.com for: YourCompanyName -linkdomain:yourcompanydomain.com
- Domain BackLink Analysis (http://www.seomoz.org/backlink-analysis )
Site Keyword Ranking
- SEOBook RankChecker [free] (http://tools.seobook.com/firefox/rank-checker/)
- Advanced Web Ranking [paid] (http://www.advancedwebranking.com/)
- Google Analytics SERP Page Modification (http://yoast.com/new-seo-reports-for-google-analytics/)
Toolbar
(#of backlinks; pagerank; traffic; domain age; highlight nofollow links; rank checker; etc.)Â
- SEOBook (http://tools.seobook.com/seo-toolbar/)
Check Domain
(WHOIS, number of sites on IP, geolocation of IP; domain age, etc.)Â
- DomainTools (http://domaintools.com) [Free & Paid]
On Page
- HTTP Header Viewer [301,302,404,200 status] (http://www.rexswain.com/httpview.html)
- Page Size (http://websiteoptimization.com/services/analyze/)
February 12th, 2009 at 12:42 pm
Thanks for the list, you did a good job.
February 12th, 2009 at 5:29 pm
Thanks for the great presentation and this most useful list, look forward to next month….
February 19th, 2009 at 7:10 pm
Hey John,
Just wanted to thank you about the presentation you gave the other day. We need to catch a lunch sometime. Mert.
March 16th, 2009 at 11:14 am
Great list. Found out a few new ones on the back of this. Cheers
October 11th, 2010 at 10:46 pm
Nice article with excellent sources for internet marketing. I really like the local keyword links and info.
October 30th, 2010 at 9:11 am
I am always on the look out for fresh and free tools to pass on to my own readers and customers alike and each time I find another list there is always something I can pass on to others Thanks for Sharing.