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	<title>Forward Leap &#187; Search</title>
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		<title>Number of Words per Search Query Increases</title>
		<link>http://www.forwardleap.com/number-of-words-per-search-query-increases/</link>
		<comments>http://www.forwardleap.com/number-of-words-per-search-query-increases/#comments</comments>
		<pubDate>Wed, 25 Feb 2009 21:30:55 +0000</pubDate>
		<dc:creator>John Fairley</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Search]]></category>

		<guid isPermaLink="false">http://www.forwardleap.com/?p=34</guid>
		<description><![CDATA[User search behavior continues to evolve. Analysis shows an increasing number of words in each search query.]]></description>
			<content:encoded><![CDATA[<p>New data from HitWise shows that web search users are using more words in their search queries compared to behavior from a year ago. The <a href="http://www.marketingpilgrim.com/2009/02/8-word-search-queries-up-34000-in-last-5-years.html">Marketing Pilgrim, Andy Beal</a>, compares the recent HitWise data to a OneStat report from 2004.</p>
<p>I used the data from Feb, 2004 and Feb, 2009 to create the following graph. It&#8217;s visually clear that in the past 5 years, users are increasing the number of words in their search queries. In 2004, more than 50% of the searches had only 1 or 2 words. In 2009, the trend has reversed. Now more than 50% of searches contain 3 or more words. Â </p>
<p><a href="http://www.forwardleap.com/wp-content/uploads/2009/02/Number-Of-Words-In-Search-Query.jpg" target="_blank"><img style="border: 0;" src="http://www.forwardleap.com/wp-content/uploads/2009/02/Number-Of-Words-In-Search-Query.jpg" alt="" width="480" height="316" /></a></p>
<p>While it&#8217;s great to rank for 1 or 2 word search phrases, in order to maximize impact, your seo efforts need to include a variety of phrases that contain 3 or more words.</p>
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