Microsoft recently launched a Beta for their new tags for mobile use. Tags are meant for bringing you digital content when you are in the analog world. Using your phone’s camera, you can scan a printed Microsoft Tag and receive digital content on your mobile device.

If you are in front of a movie poster with a Microsoft Tag, you can place your phone in front of the tag and receive a trailer on your device. See an ad for a restaurant, no need to write down the URL, just scan with your phone and have the restaurant’s address and map come up on your phone.

The tags are colorful and look a little 80’s retro. This tag is linked to my Twitter profile.

Microsoft allows anyone to create tags of their own using their online tools. Once a tag is created, the linked digital content can be altered to fit with times. Scan the tag to receive the latest promotion. Tags can also be configured to expire.

The client software for mobile phones is available for a variety of platforms including the iPhone, Android and Windows Mobile. (http://gettag.mobi) For the iPhone, the app can be downloaded from iTunes.

Learn more: http://microsoft.com/tag